Walgreens features model with Down syndrome for an Easter promotion [Video]

March 30, 2017

Walgreens stores now feature a 8-year-old girl with Chicago native with Down syndrome on their Easter seasonal banners. Young Grace Driscoll is pictured holding a fuzzy yellow chick on advertisements at more than 8,000 locations across the country.

Walgreens selected Driscoll after a talent agency reached out to her mother, who runs Changing the Face of Beauty, a nonprofit committed to improving the representation of models with disabilities in the advertising world.

A Walgreens spokesperson said this decision was part of a broader push to be more inclusive in its advertising efforts. The drugstore chain wants its ads to better reflects its consumer base, and this includes featuring children with disabilities.

Other retailers, such as Target and Nordstrom, are making similar changes to their advertising efforts.